2010 Bordeaux En-Primeur Rules of Engagement. . .

Z&B operates by one simple rule. Put simply, we show the same loyal support as our friends and customers show us and we do not deviate from the same. Therefore, we thought it prudent to set out our “2010 Bordeaux En-Primeur Rules of Engagement” in advance of this year’s campaign.

• Full priority will be given to customers’ who purchased the same wine during last year’s En-Primeur campaign. For example; if you purchased 5 x cases of the superb 2009 Château Pontet Canet you will be offered 5 x cases of the 2010. The only caveat being, if our allocations are cut by the Châteaux /& Négociants.
• It is imperative to send us your ‘wish-list’ prior to the start of the En-Primeur campaign. We will offer any remaining stocks (once we have allocated to last year’s buyers) should one of these Châteaux appear on your wish-list. Moreover, you will jump the queue ahead of the one-off buyers.

First Growth Allocations’

• As usual we will purchase our 1st, 2nd and 3rd Tranche allocations before releasing the ‘average’ release price to our existing customers’. Again, priority will be given to customers’ who purchased the same Château during last year’s En-Primeur campaign.
• Once we have fairly shared out each First Growth to existing customers’ we will then look at customers’ who have purchased a range of other wines and have also indicated their interest for a First Growth on their ‘wish-list’. 
• Demand for Château Lafite Rothschild and Carruades de Lafite always exceeds supply – If your ‘wish-list’ only contains these two wines, please understand that it’s highly unlikely that we will not be in a position to offer you any. . .

Final Thought. . .
We are delighted to work with new customers although, we anticipate that most 'top' Châteaux will sell-out quickly. Nonetheless, we will work tirelessly to support some (if we can't realise) if not all of your wishes. . .